Sometimes it makes us stop!


Sometimes, a picture makes us stop, a photograph arrests us, a drawing makes us forget what we were just doing. We’ve all had this struck-by-lightning moment with an image.

“Roland Barthes calls this arresting potential in imagery the Punctum.
It’s the sensation that floods over us, stops us in our tracks and, if only for a second, blots out everything else. We feel something new and indescribable, suddenly alone with the image. Punctum is not the sudden understanding of what the image ‘means’. It’s our sudden availability, for whatever reason, for the image to create a new meaning in us, just for us. A one-time flash of something we hadn’t felt or understood before. For that moment of interaction we are free and flying and somewhere altogether new.” (IstockPhoto)

This create a deep significant on the work of hundred designers who spent their time to create something more than just a simple aesthetic effect, visit the website, choose the categories and send your design, probably you’ll be the next winner of the puntum contest.


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